Is Twitter or Instagram more important to Brands!?

Twitter vs. Instagram 

In my opinion I think that Twitter is more important to brands than Instagram is. Don't get me wrong I love Instagram but for brands Twitter seems to have a bigger outreach. Even though it seems that more people might have an active Instagram account; people on Twitter check their accounts more regularly than their other social platforms.

Twitter:

According to The Wall Street Journal in 2014 there were 974 Million existing accounts.

There are over 270 Million active users!

It increases each year!

300 Billion tweets were shared when they first started out.

20.5% Internet users in U.S. have Twitter accounts

Expected to rise to 24.2% in 2018

Those who use Twitter use it most regularly compared to other platforms


To see more: 10 Remarkable Twitter Statistics

Statistics:

• Uses Twitter- 320 Million
• Registered users- About a Billion 
• U.S. Adult population- 18%

To see more: Statistics

Demographics & Psychographics:  (What type of people are on Twitter)

1. Egg photo
2. Lurker
3. Contester 
4. Retweeter 
5. Bot
6. #Teamfollowback
7. Celebrity 
8. "Guru" 
9. Business
10. The best of the rest 

To see more: Types of Twitter Users

Benefits: 

1. Increase brand awareness 
2. Keep up with latest trends in your industry 
3. Promote your blog content, videos, presentations, etc. 
4. Boost your website 
5. Drive website traffic 
6. Get instant feedback about products/services 
7. Increase the reach and impact of PR initiatives 
8. Gather real-time competitive intelligence 
9. Monitor brand representation 
10. Support recruiting efforts by connecting with potential employees 
11. Gain direct access to high profile individuals 

To learn more: Twitter for Business

How Products are Best Reflected:

1. Users can take advantage of contests
2. Advantage of sales and coupons they post 
3. Pushing the deals they offer 
4. Post at specific times 
5. Use Hashtags 
6. Use celebrities and people with a lot of followers to promote 
7. Show off new products (text, gifs, videos, photos, links, etc.)
8. Follow mentions 
9. Answer peoples complaints/compliments about the product quickly 

Instagram:

400 Million active users!

However 70% is located outside of the U.S.

In 2015 in the U.S. there are: 77.6 million active users

It has been growing over the years!

Demographics & Psychographics 

• Male percentage- 51%     (recorded in 2014)
• Female percentage- 49%  (recorded in 2014)
• Younger than 35- 90%
• By 2018 estimated- 106.2 Million
• Between ages 16-24- 41%

To see more Statistics: Amazing Instagram Statistics

Benefits:

1. Increased engagement 
2. Building trust and personality 
3. Increase in traffic 
4. Gaining a competitive advantage 
5. Reaching target market 
6. Free Advertising 

To learn more about the Benefits:  6 Business Benefits

How Products are Best Reflected: 

1. Audience specific hashtags 
2. The right filters 
3. Post at peak times 
4. Engage with competitors followers 
5. Work with popular Instagrammers 
6. Emphasis scarcity 
7. Spotlight new products 
8. Highlight social proof

To learn more about how to reflect a brands products: Social Media Examiner

Different SNS (Social Network Systems) can work for different brands. 

• Depending on the brand different platforms could work better

Examples: 

• Sperry's have a way bigger following on Twitter than they do on Instagram 
• They update Twitter more frequently 
• Twitter following: 48.1k
• Instagram following: 16.9k 
• Twitter seems to work better for Sperry to promote their shoes 

• Paper Lantern Literature has a bigger following on Twitter than they do on Instagram 
• They update Twitter more frequently 
• Twitter following: 4,433
• Instagram following: 258
• Twitter seems to work better for PLL to promote their books/contests/give aways/etc.