#EatASnickers
Target Audience
Snickers targets men and woman of all ages! In the commercials they have men or woman turn into someone they are not when they are hungry, but once they have a snickers bar they turn back into themselves. Snickers does not target a certain income level in these commercials. Snickers is targeting the cranky/hungry people, which are recently called "hangry" people by making a funny commercial were people change when they are hungry. The commercials are fun and upbeat making the viewer remember them.
Social Zones
Social relationship=lots of Facebook and Twitter activity
Social publishing=Pinterest (have recipes that use Snickers) and YouTube were both Snickers and others publish their TV commercials
Social Media Platforms
Most successful: Twitter and Facebook!
Snickers Twitter Account <----- Click to check it out!
Snickers Facebook Account <----Click to check it out!
Both platforms are pretty similar to one another with what they post on each, the only difference would be in the amount of sharing, comments and likes they receive. They receive more shares, comments and likes on Facebook then they receive retweets, favorites and comments.
Facebook - 10,659,003 likes
Twitter - 223K Following
In recent posts the most likes, shares, and comments on Facebook are:
- 88,178 likes
- 4,156 shares
- 2,116 comments
The most recent retweets and favorites on Twitter are:
- 24 retweets
- 58 favorites
Social Media Campaign
Currently Snickers is still using the slogan "Who are you when you're hungry?"
- Sleepy
- Cranky
- Confused
- Rebellious
- Spacey
- Goofball
- Snippy
- Loopy
- Feisty
NFL is also currently being used to help promote Snickers, with the theme of Halloween as well since it is now October!
Using the NFL and Halloween work for the campaign with their slogan "who are you when you're hungry?" because it goes with what is currently happening in the world today. It is now October so Halloween is right around the corner and it is appropriate for Snickers to post photos and with pumpkins, witches, and ghosts with their Snickers. This goes the same for the NFL. Their slogan goes with these two themes as well because they can use football players or halloween things for their commercials in place of the other actors/actresses they had cast in them.
30-Second commercial during super bowl 2015:
There objective was to engage the audience with The Brady Bunch commercial with its funny humor. On YouTube it had: 14,787,137 views and 1,660 comments
Competitor
A competitor for Snickers would be Twix.
Facebook- Snickers has a bigger following then Twix
- 10,659,010 Snickers
- 7,755,123 Twix
Twitter-Snickers has a bigger following then Twix
- 223K Snickers
- 3,896 Twix
Twix has less shares, comments, and likes on posts on Facebook and less retweets and favorites then some posts on Twitter then Snickers does. Twix's posts are not as exciting and as appealing to the eye. Some of their posts do have a decent amount of retweets, favorites, shares, comments and likes though Snickers still has more on one of their posts.
VS
The Twix photo does not draw the viewer in as much as the Snickers does.
Snickers Objectives
- To get people to buy their chocolate bar (product)
- To eat Snickers over other chocolate bars
- Their advertising is funny and upbeat which is appealing to the eye and helps the viewer to remember it
Snickers is successful since their commercial and slogan are memorable and make the viewer crave a Snickers!
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