Twitter vs. Instagram
In my opinion I think that Twitter is more important to brands than Instagram is. Don't get me wrong I love Instagram but for brands Twitter seems to have a bigger outreach. Even though it seems that more people might have an active Instagram account; people on Twitter check their accounts more regularly than their other social platforms.
Twitter:
According to The Wall Street Journal in 2014 there were 974 Million existing accounts.
There are over 270 Million active users!
It increases each year!
300 Billion tweets were shared when they first started out.
20.5% Internet users in U.S. have Twitter accounts
Expected to rise to 24.2% in 2018
Those who use Twitter use it most regularly compared to other platforms
To see more: 10 Remarkable Twitter Statistics
Statistics:
- Uses Twitter- 320 Million
- Registered users- About a Billion
- U.S. Adult population- 18%
To see more: Statistics
Demographics & Psychographics: (What type of people are on Twitter)
- Egg photo
- Lurker
- Contester
- Retweeter
- Bot
- #Teamfollowback
- Celebrity
- "Guru"
- Business
- The best of the rest
To see more: Types of Twitter Users
Benefits:
- Increase brand awareness
- Keep up with latest trends in your industry
- Promote your blog content, videos, presentations, etc.
- Boost your website
- Drive website traffic
- Get instant feedback about products/services
- Increase the reach and impact of PR initiatives
- Gather real-time competitive intelligence
- Monitor brand representation
- Support recruiting efforts by connecting with potential employees
- Gain direct access to high profile individuals
To learn more: Twitter for Business
How Products are Best Reflected:
- Users can take advantage of contests
- Advantage of sales and coupons they post
- Pushing the deals they offer
- Post at specific times
- Use Hashtags
- Use celebrities and people with a lot of followers to promote
- Show off new products (text, gifs, videos, photos, links, etc.)
- Follow mentions
- Answer peoples complaints/compliments about the product quickly
Instagram:
400 Million active users!
However 70% is located outside of the U.S.
In 2015 in the U.S. there are: 77.6 million active users
It has been growing over the years!
Demographics & Psychographics
- Male percentage- 51% (recorded in 2014)
- Female percentage- 49% (recorded in 2014)
- Younger than 35- 90%
- By 2018 estimated- 106.2 Million
- Between ages 16-24- 41%
To see more Statistics: Amazing Instagram Statistics
Benefits:
- Increased engagement
- Building trust and personality
- Increase in traffic
- Gaining a competitive advantage
- Reaching target market
- Free Advertising
To learn more about the Benefits: 6 Business Benefits
How Products are Best Reflected:
- Audience specific hashtags
- The right filters
- Post at peak times
- Engage with competitors followers
- Work with popular Instagrammers
- Emphasis scarcity
- Spotlight new products
- Highlight social proof
To learn more about how to reflect a brands products: Social Media Examiner
Different SNS (Social Network Systems) can work for different brands.
- Depending on the brand different platforms could work better
Examples:
- Sperry's have a way bigger following on Twitter than they do on Instagram
- They update Twitter more frequently
- Twitter following: 48.1k
- Instagram following: 16.9k
- Twitter seems to work better for Sperry to promote their shoes
- Paper Lantern Literature has a bigger following on Twitter than they do on Instagram
- They update Twitter more frequently
- Twitter following: 4,433
- Instagram following: 258
- Twitter seems to work better for PLL to promote their books/contests/give aways/etc.
